Long, Hard Road

Now let’s talk about the long, hard road. These are the steps that everybody tells you
to follow, and it is unfortunate that they do, because this is the road to disaster.

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One, they’re going to tell you to go out and just create a product, and then
they are going to tell you to create a branding page, something that is going
to brand you, brand your company, and it’s all about branding.

This next thing they’re going to do is they’re going to tell you to create a blog. One of those things
that worked really well 10 years ago, but today, Blogging is on the decline. BuzzSumo revealed
that content marketing is 50% less effective than it was 3 years ago…and it’s still trending down.
Social Media organic reach isn’t dead, but it is on life support. That’s also trending down.
Don’t get me wrong—blogs and social media are still important content marketing
efforts that should not be ignored. They’re the means by which you ATTRACT
followers and build a list of people who want to hear from you regularly.
BUT…
If you’re like most companies, blogs and social media posts are not reliable revenue streams.
And then they are going to tell you to go out and create a sales page. Now most of the people that
are telling you this, they’re usually selling sales pages, and that’s exactly why they tell you to do that.
They don’t care if you sell anything, but they want you to create a sales page and use their
software to make it happen. Then they will tell you to create an upsell page, because you
know what, the software they want you to buy is going to help make that happen.

Then they are going to tell you to create a member’s page, because usually the
software they are trying to sell is going to make sure that you create that too. And
then they are going to tell you to go out and spend money on ads and then pray to
sell the product. After you sell the product, you do the customer support.

Who in their right mind would ever choose to go down that long, hard road when
you don’t even know if there is gold at the end? If you think about it from this
perspective, you are starting out not even knowing if anybody will buy it at all.
That is why I wanted to introduce you to my system, my secret email system.
The best thing about the system is it produces self-funding subscribers and
this is the easiest way for you to start making real money online.

The Shocking Truth

Now before we start diving into my system, I
got some shocking truth to share with you. The
shocking truth is creating a product first is idiotic,
absolutely idiotic. And here’s why… how do
you even know if somebody wants to buy it?

Everybody keeps telling you to follow your passion.
That is also a crock of baloney.
Think about it, they call artists “starving artists”
for a reason. Personally, I would love to sit at
home and play with the kids all day; or head out to
my land and count my trees; or sit in my driveway
and think about all the things I could do to my truck;

or have my parents watch the kids, while my wife
and I drive around the city in our golf cart all day long,
talking about what we could do with our lives next.
But if your passion doesn’t intersect with some sort of need or want in the market that
people are willing to pay for, you’re not going to make a living from it. Point blank, period.
Here is another cold hard truth.

You will become filthy rich if you go where there is market demand. Look for groups of people
who are out there starving for some particular product or service. Let me be blunt here, the only
reason to be in business is to make money. If you’re not, you’re just running a charity. The real
money comes from identifying a profitable market and exploiting it to its fullest advantage.

I still clearly remember the day a long time ago when I was young and new in business that I ran
into a billionaire and I will share what he said to me. I ran into more billionaires after that. But the
first billionaire I ever met, he said, “If you want to make a decent income, then you sell products
or services. But if you want to become insanely rich, then you create and control markets.”
Create and control markets, and that is exactly what your email list is going to do for you.

Now, here is another cold hard truth. Customers don’t care about you. I’m going to say it
again. Customers do not care about you. This is something you have to understand whether
you started a business or not. The customers don’t care about you. They want something,
even if you don’t know they want it yet, that is the only thing they want from you.

They want it yet, the only thing they want from you is a product or a service that in
some way is beneficial to them. You might have heard this before, but their favorite
radio station is WIFM, what is in it for me? That is all they care about.

Here is another cold hard truth, leverage irresistible offers. The reason I said earlier,
that creating a product in the beginning is idiotic is because it takes forever to
make the product, the sales letter, and then you have to pray that it works.
Now, starting by building your business with leverage is one
of the most powerful things you can ever do.

By applying the power of leverage, you can achieve a lot more in both your business
and your life. So if you’re going to leverage anything, you should leverage an
already created product. If you want to make a lot of money, do not just leverage
someone else’s product but their offer, but better yet their irresistible offer.
An irresistible offer that motivates people to buy so that you can make money
fast. An offer that is so good that they can’t not say no, it’s irresistible.

Here is an interesting fact, six seconds, that is all you have got to make a
sale. Six seconds. You will know that you have an irresistible offer when
people say something along the lines of “I must buy that right now.”
Now here is another cold hard truth. You need to pay your bills.
You need to pay your bills now and in the future.

Email marketing is one of the most profitable marketing strategies online, and for every
dollar that I invest in this system that I’m about to share with you, I’m getting a $36 return.
Now, the sooner you build your list, the sooner you can stop worrying about paying
your bills, stop worrying about your retirement. Focus on building your list first.

An email list is a list of subscribers who have opted in to receive emails from you.
They signed up because they are interested in the offer.
I’ll tell you more about that in a bit, but first, money doesn’t grow on trees, it
grows in your list. The most important proverb of online business is the money
is in the list because when you build it, you will always have it.

And when it grows and you need or want to make money, you can simply email
an irresistible offer out to those subscribers and make money like crazy.
Believe me, the first time I did it, it felt like Christmas. And when you keep on doing it, your
friends or your neighbors will secretly be jealous of your income, and some of them might
even think you’re selling drugs because they don’t understand what I’m about to tell you.

The Way to Success

am about to share with you now the easiest way
for you to start and set yourself up for success.
This is not just simpler, but it is a less risky
way too and this is the way that I do it.

Build a list, mail the list, get paid and then 10X it.
I will go over how to do that in a second.
Now so what is my email system?

Well, let me just share with you, this is the
system makes me $2.1 million a year. Net, not
gross. Gross would be $4.2 million, which means
putting $2.1 million in my bank account.

I am going to talk to you like I would my brother and if you were my brother and
called to say, “Hey, I want to get started. I want to start making money online.”
This is exactly what I would tell my brother to do

There are many ways to select a market to attack, and I’m assuming
you want the quickest and easiest route to get there.
Now, here is what I would tell my brother.

Begin with the end in mind, meaning do not sell anything unless it is something people
want. The key to success is to find out what people want, go get it, and give it to them.
But even better than that is find out what people buy, go get it, and sell it to them.
Now the next one is this I’d tell him, sell dollars for dimes.

Now, let me say this a little bit differently.
If I’m selling dollar bills for like 25 cents, for a quarter, how many would you buy?

1. Number one is this, picking a market where there is huge demand.

As many as I’m selling, right?
I mean you would do it all day long every time that I made that offer. Well, what if
you can essentially do the same thing with an offer? Most new marketers, what they
do is they create a product that’s worth $100 and then they sell it for $100.

I mean that’s crazy, but if you want to create an irresistible offer, if you
want to get your hands on an irresistible offer, think about this.

If the product is worth $100 and you’re selling it for $25, or better yet, if you
can figure out how to make it worth $1000, so $100 is nothing. That’s a 10
time value differential, which makes it like a mouthwatering deal.

Now, let me just be clear on one thing, I am not advocating for, and I am not talking
about lowering prices; the strategy I am talking about is increasing value.
This is a strategy about irresistible offers and always giving your subscribers more
than they paid, so that all of your products and the services are irresistible.
The best way to do that is offer 10 times more value, have the
offer be worth 10 times more than you ask.

Now here’s another rule of thumb, if you can go to an affiliate market or affiliate
network that is long established, where other people are selling, and you see that
this type of product is not just the daily bestseller, not just the last 30 day bestseller,
over the last year has been consistently selling (being purchased). Then you have
identified a product with enough demand to be able to sell something similar.
Here are the top niches for making money online.

They are not in any particular order, just so you know, but
these are based on my market experience.

I’ve had over half a million customers, and of those half a million customers, the ones who
are making the most money are in these niches or in these markets. What are they?
Number one (not because it ranked number one, justbeca use it is my favorite) is internet marketing.
People that are selling how to make money online.
Another one is wealth building.

People that are doing things about how to make more money,
kind of like Robert Kiyosaki, how to get rich.
Another one is real estate investing. They are really selling dollars for dimes.

So imagine this, and to really put that whole concept in your head of offering dollars for
dimes, somebody’s teaching you how to buy and sell properties and make $10,000 every
time you’re selling a property, but they sell it to you in an ebook for 100 bucks. That’s called
selling dollars for dimes. And not only that, that is really thinking with the end in mind.
Another huge one is weight loss.

And in fact, some of my biggest students, specialists, are making money in weight loss.
If you think about this, everybody’s buying diet books, they’re going to buy this
diet book, and then when they are done with that, they are going to move to
a different diet book, they are going to move to a different diet book.

They are going to keep on buying, keep on buying things inside that world,
kind of like shoes. Even though you don’t use it, they keep on buying.
And the next one is network marketing, and I’m not talking about getting
into network marketing, what I’m talking about is selling to network
marketers about how to become better at network marketing.

But at the end of the day, one sentence says it all, you can
never be too rich, too thin or too beautiful.

2. The second thing is this: you want to shortcut your way to
money by picking an irresistible offer that someone else created.

The second thing is this: you want to shortcut your way to
money by picking an irresistible offer that someone else created.

The great thing online is there are these things called affiliate programs and there
are tens of thousands of companies out there that operate online businesses.

They have done all the hard work by creating the products, building the websites, setting
up the infrastructure, and doing the support. They operate these free programs where you
can become an affiliate and you can get a commission every time you refer someone who
buys. And in fact, you don’t need my help become an affiliate, it’s free. You just go search
online. You can find some type of affiliate program; you can join it and get started.
Joining is the easy part.

The real secret is identifying the affiliate programs which will make you the most
money, the ones that you can start doing real business around. And when you
are picking affiliate offers, you want to look for offers that have high EPCs.

Here is an example of evaluating and calculating EPC.
Number one, let’s say there’s a product
selling for $100 and you are earning
affiliate commission of 50 bucks.

Now the reason I chose that is because
typically the standard affiliate program pays
50% commission on the product’s price.

Sometimes they will pay you 100% if it’s a
lower ticket product, sometimes if it’s a higher
than average priced product they might offer
you a lower percentage, but most of the
time it’s going to be a 50% commission.
So, if you sell a $100 product, you are
typically going to make 50 bucks.

Number two, let’s say you sold
25 of that chosen product,
so the net number of sales after refunds was 25, and the total amount you
made was $1,250 and your total clicks to that affiliate link were 1000.

To calculate take your net commissions earned and multiple by
commission per sell, in this example, 25 times $50 or $1,250.
You divide the total commissions earned by the number of clicks to the offer, which is
1000 clicks in our example, so $1250 divided by 1000 gives an EPC of $1.25.

For the evaluating aspect, when you’re looking for affiliate offers, offers that you can
leverage, you want to make sure that the offer’s EPC is at least over one dollar.
If it’s lower than one dollar, you don’t even want to look at it,

if it’s over one dollar, you want to look at it.
Checking the average EPC results of others who have sold this affiliate product,
will give you an idea of how good the offer is and what your EPC might be.
What is EPC?

Well EPC, stands for Earnings Per Click.
It is basically the metric that tracks the average revenue for every
click to that affiliate link. It is simple to calculate.

In fact, here is a quick and dirty formula for calculating your EPC and you do not even
need calculus involved, although sometimes the calculator may come in handy.

Basically, you take the amount of money you earn or the net commissions that you earn,
which is the total amount that you put in your pocket after refunds; then divide that
number by the number of clicks; and this result equals your Earnings Per Click.

3. Number three, you want to sign up.
   Once you find an irresistible affiliate offer, sign up for the program.
   Get this, affiliate marketing has made businesses millions of dollars
   and ordinary people millionaires.
4. Now here are the three best affiliate networks online today.
   ClickBank, they’ve been around for over 20 years now and they paid out
   over $4.2 billion in commissions to people like you and me.
   They have offers for arts and entertainment, for as seen on TV, for betting systems, for
   business and investing, for computers, for internet, for cooking, food, wine, for e-business,