The delusion regarding email and email services such as Constant Contact is ridiculous. “It’s all about Instagram and WhatsApp,” they might say.

Well, not so fast. Email is still ENORMOUSLY popular, and in fact, stands as one of the best ways of contacting people.

To be specific, it stands as one of the best ways of contacting large amounts of people to tell them about your site, cause, or organization.

You might have guessed, or already know that promoting through email can quickly become hard work.

Luckily, there’s lots of software out there that can make it much more feasible for you to email a larger number of people (by larger I mean more than the few that you can email individually).

Email marketing software is like hosting in that there are a LOT of options out there, with a range of prices, features, and performances.
So how does Constant Contact stack up?

I’ve done some investigating, and I’ve got an answer. Let’s start with something a lot of you want to hear first:

Performance

Testing and explaining the performance of an email marketing software is pretty different from that of a host or website builder.

(Yes, Constant Contact does have a website builder, but that’s not the main focus here).

Basically, we need to know if the software itself runs smoothly regularly, or if it’s constantly glitchy.

Some small glitches are bound to happen here and there, but is it a common occurrence?

We also need to know if the emails deliver successfully. This seems simple, but you’d be surprised at how often it can come up:

Imagine, for example, that you’re sending an email to a hundred people. Because of some unknown reason, a third of those emails end up in spam folders.

This means that a third of your audience is all but guaranteed to not view it.

So those were the main things I looked at.

And honestly? I’ve got very little to complain about.

Deliverability was never really an issue for me.

Even better, the software itself was always solid. Every now and then I’d get annoyed by minor aspects of the visual template editor, but that’s seriously a minor design issue, not a considerable performance flaw.

On top of that, the automation worked out well. I’ll talk more about it later, but automation is one of those things that sounds great, but can easily end in a headache.

However, I found that Constant Contact’s automated tools pretty much performed as described. Granted, you still need to check in on them to make sure.

But for the most part, everything was as smooth as could be!

So there’s an easy win for Constant Contact. Let’s give it another challenge:

Ease of Use

It’s easy to dismiss ease of use.

“This stuff is designed to be intuitive, right? I can figure it out from here.”

Or so you may say.

The truth is, ease of use is super important and undervalued. It’s also especially important with email marketing software.

This is because not everyone in email marketing is a professional marketer. Some just manage the groups they manage-think of a small business owner with a small team that takes care of everything by themselves.

Plus, there are many aspects of email marketing that ease of use can make more accessible: for example, making a list might be easy for you, but is designing a beautiful and catchy email?

All that stuff in mind has led to this assessment of Constant Contact’s ease of use.

The good news is that Constant Contact already has a plus in its favor right off the bat:

That’s because Constant Contact, like many other email marketing companies, uses automation as a crucial part of their services.

This basically means letting algorithms and software handle tasks on its own.

Here’s a glimpse of what automation can do:

You can still supervise such tasks and see if anything goes wrong or should be tweaked, but for the most part, you can leave simple tasks to the AI.

Like, I said, this is a crucial part of Constant Contact’s service offering. It’s not just a side bonus, but a major incentive to use Constant Contact and similar services.

And the good news is that Constant Contact’s automated tools ARE easy to use and works well. Making everything else easier.

Another major point in Constant Contact’s favor is the design tools. This actually applies to more than just the email services:

You can also use an intuitive drag-and-drop editor to create websites on Constant Contact.

I’ll talk a little more about that in the features section, but the point stands: you can easily customize emails in a manner appropriate for your audience, as much or as little as you like.

Those aren’t the only ways Constant Contact succeeds in ease of use, of course-just two of the most important ones.

Constant Contact also has easily readable reports, lots of templates to make customizing even easier, handy list-management tools, and so on.

Full truth?

There’s little doubt Constant Contact excels in ease of use.

A bigger question might be whether Constant Contact is more intuitive than its competitors.

And for that, I’m not sure I’d say “yes” so enthusiastically. In fact, Constant Contact probably breaks even with a lot of competitors in terms of ease of use.

So Constant Contact might not tower above other email marketing software in this category…but it’s still good enough for the typical user.

Moreover, it’s not so simple as to hold back intermediate users, nor too complicated for beginners.

All in all…I think Constant Contact does very well with the ease of use!

Now it’s time to talk even more about automation, customization, and other stuff:

Pricing and Features

Let’s talk about something you really want to know:

How much Constant Contact is going to cost you, and what features it has to edge it over the competition.

Features are especially useful in email marketing software: unique tools can save you tons of time or let you do strategies you wouldn’t have otherwise.

The good thing about Constant Contact?

It DOES have some of those unique, rarer features.

But first, let’s get to the price. There are basically two tiers to consider:

The two tiers are Email and Email Plus, and Email Plus is over twice the price of Email. At least, if you’re starting out.

These prices depend on the number of contacts you have. So the current price I showed you is for 0–500 contacts.

If you need more than 500 contacts, you’ll need to seriously upgrade:

As you can see, there’s a pretty big price increase as you scale up. Most email marketing software will also scale up the price as you increase certain thresholds of contacts.

But this is admittedly expensive, as many competitors start you off with 1,000 contacts and a lower price (see the FAQ for more details on that).

The maximum number of contacts you can have with these two plans is 50,000.

If you have more than 10,000 contacts, you’re only going to use the Email Plus plan. But anyway, the reach is high.

And even if you have more than 50,000 contacts, you can still use Constant Contact-it’ll just need to be for a custom enterprise-scale plan.

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