If you are running your online business or if you are promoting your affiliate product online then you will need traffic and if you are a beginner then probably you are looking for a free traffic source and here we are discussing on a very good free traffic source and that is Pinterest yeah guys pinterest can give you a very good amount of traffic monthly.
Pinterest is the second largest planet of the digital cosmos. It is considered the driver of referral traffic by a large difference. Pinterest can be a great source when Pinterest marketing strategies are implemented accurately. Although many business owners take time to learn how to use Pinterest like a pro for marketing. Don’t stress out; it’s pretty simple once you understand it.
This blog will show you how to use ‘biggest platform’ and Pinterest marketing strategies to increase website traffic.
We are going to say that ‘Pinterest is the most unrecognized search engine out there. Yes, you heard right, Pinterest is a search engine, not just a social media platform that marketers use while promoting Pinterest marketing.
Pinterest and its marketing tactics are relevant for various businesses, including ecommerce and even for digital marketing firms. At the moment, we will talk about how Pinterest search operates and how you can use it to generate traffic to your website- even if you belong to any industry!
Don’t think it is impossible. Here are few success stories to gear up you to use Pinterest marketing and this platform for your business.
Brian Lings — Success Journey
Brian ling is member of small ideas use Pinterest to generate approximately two million pin view to his business account. He said, “used it to drive an estimated ten thousand visitors in a single month to my website.
About.com
They leverage rich pins and achieve a forty percent increase in website traffic in just the starting weeks.
These examples show that result isn’t small that are gradually increasing — they are massive. If you think Pinterest marketing and the channel is nothing more than a site targeting women, you are then missing out on a driving seat through which you can drive traffic to your website.
Ben Silbermann, Paul Sciarra, and Evan Sharp co-established the Pinterest platform back in March 2010. the site offers the user a way to save sites or pin sites they like and maintain them at boards. Head of the global Sales, Mr. Jon Kaplan, stated that:
“Users use these platforms in a very different way than they use other social media platforms that are considered social. What Google engine did for information reclamation, we are trying to do to discover new ideas.”
Brands don’t understand this biggest channel’s power and its strategies that can be used in Pinterest marketing. It’s time to change this thought.
Decoding Pinterest Search Work
As a Google search engine, we exactly don’t know what factor Pinterest uses to determine pins it shows to users. However, we make a mere estimation based on the information they released then and now.
The Pinterest search uses a coalesce of machine learning, user interaction, and deep knowledge to identify what pins rank well. It sounds useless, but it is super useful and tells us a lot. Many sharp-minded marketers know the working of these features, so they are more into Pinterest marketing.
Ways to Get More Traffic with Pinterest Marketing
Want to get traffic to your site? Here are ways to drive more traffic to your site via Pinterest marketing.
Create Pins that Create Value
In 2016, Pinterest made algorithm changes that turn table of how pins are shown to users. Based on what we observed, Pinterest now focuses more on delivering pins that lead to blog or article post and other valuable resources.
Beautiful images that do not lead to a valuable resource are showing less. If your business doesn’t have any blogging site, then we recommend you create one that has pinnable visuals.
Relevant Keyword or Key Phrases
The best way to increase your pins’ odds, showing up in the feed ensures you that your board has a relevant title. If you are trying to reach people who like food, then naming your board’ Divine Food’ or Food corner. If you try to play clever and name your board ‘great adventure of flavors, ‘ your chances of showing up are very less.
Usage of Keyword in Description
Pinterest doesn’t like a ‘social network’ tag name. It is a more of discovery tool used by marketers in marketing. Pinterest acts as a visual search engine, and millions of people conduct searches. That is why it is important to go beyond and grow your followers and think of adopting Pinterest marketing.
Increase Your Engagement
If you seek to rank number one for certain keywords on Pinterest, the number of repins matters greatly in ranking and driving factors. Another factor influencing search results is who the repinners are and the click-through rate (CTR).
Interact and create a high level of pins engagement to increase your chances of showing in multiple news feeds. Join different group boards to get your pin effectively drive more website traffic. Finding the right group board is a great way to expose your pins to millions of people.
In the End….
If you seek a free method to drive traffic to your website, give a try to Pinterest and its marketing strategies. Millions of people turn their head to Pinterest to find inspiration, recipes, education, and information.
Request
Before reading this article please read the original article here and all credit of this article goes to this writer for detailed info please visit this Writer and read his articles here and follow him.