Nevertheless, there are plans available that fit every business size and model. This software assists in growing and managing your email list. Some do have a sophisticated database that helps in segmenting your subscribers by demographic slices and engagement levels.

Your choice of an email marketing software depends on your:

• Goals
• Marketing objectives
• Budget

1. MailChimp

MailChimp is one of the world’s largest email marketing automation software, enjoying 15 million users all across the globe.
Its users include businesses of almost every category like small size to ECommerce stores to the leading giants.

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Its free version is an excellent choice for the small firms that are not looking for much customization features. Recently they included automation to this plan hence giving many opportunities to small business owners. The paid version starts at $10/month.

2. Zoho Campaigns

This is another great email marketing software, designed specifically for the small to mid-sized businesses to help them automate entire marketing processes. It helps in managing email campaigns as well as to maintain your mailing lists.

It is free up to your first 2000 subscribers. However, if you want automation and autoresponders, you will consider the paid version that starts at $5 for up to 500 subscribers.

3. ActiveCampaign

This is the backbone of almost all the leading email marketing software. Specifically designed for small to medium-sized businesses, ActiveCampaign is the most feature-packed email marketing automation tool.

While its plans start at $9 per month, you can also book a free trial and see if it works for you.

Most marketers refer to it as the Lite version of InfusionSoft. This email marketing software comes with features like:

• Email marketing which includes Email Segmentation, Subscription Forms, Dynamic Content, Split Testing.
• Marketing Automation and includes Site and Event Tracking, Lead & Contact Scoring, Automation Goals, Attribution, SMS Marketing, Site Messaging and Split Action.
• A CRM that includes Sales Automation, Contact Management, Contact and Lead Scoring and Gmail Extension.

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4. GetResponse

Here is an email marketing software which offers you something different. It offers 500+ beautifully designed email marketing templates (all responsive), making it easier for the beginners to launch a marketing campaign like a pro.

Create a professional looking newsletter and autoresponders without having any technical skills. GetResponse offers:

• Email marketing
• Marketing Automation
• Landing pages
• Autoresponders
• Enterprise Solutions

5. ConvertKit

Designed specifically for bloggers, this offers a broad range of unique tools to make it easy for bloggers to promote their content via emails.

Its automation features are unique just like ActiveCampaign, but not at the expense of functionality. The only con of ConverKit is that it is on the higher end of the price spectrum with pricing starting at $29 for the first 1k subscribers.

Note that all plans come with Unlimited:

• Forms,
• Courses,
• Landing Pages,
• Automation Rules,
• Emails, etc.

6. Aweber

You might find it a bit outdated at first sight, but Aweber is the most cost efficient and easy to use tool for email marketers. It has all the essential features you would want, without being too feature heavy. Plans start at $19 for up to 500 subscribers. They also offer a free one month trial. Some of their features include:

• Autoresponder Follow Up
• Sign Up Forms with Style
• Subscriber Segmenting
• Email Marketing Tracking
• Expert Customer Service
• Email Marketing Campaigns drag and drop editor
• Landing Pages
• Drag-and-Drop Editor
• RSS to Email

7. SendinBlue

While this may not be quite famous among email marketers, SendinBlue has a reputation for being one of the best and most reliable transactional email services. They offer a Free plan for a whopping 9000 subscribers!

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