I would tell my brother, once he has
his market niche, to go and buy a domain.
Specifically, I would say, “Buy your domain and make sure it’s related to the irresistible offer.”
Go to Namecheap to buy the domain and I would get hosting from them too.
If you do not know anything about hosting, web hosting is basically a computer
connected to the internet where people store their websites.
Think of it as a house where you store all your stuff, but instead of storing your clothes and your
furniture, you store computer files, website stuff, images, documents, videos, on this computer.
Now a domain, if you do not know what that is, is an address of your website.
So before you set up a website, before you can create an opt in page or a page where you can
start capturing people’s information so that you can build a list, you need to get a domain.
Now to own your own domain, you will need to go to a registrar and purchase your domain.
Your domain name is not something physical that you can touch, or you
can see, it is a string of characters that will give your website an identity.
Kind of like us human beings. I am Matt. You are you, your name.
An example would be Google, Yahoo, Facebook.com, those are domains.
Now, all domain names are unique.
This means that there can only be one Google.com in the world.
You cannot register a name once it’s already registered by others.
Basically, think about it this way. An email address leads people to
your door, and nobody can share the same address.
Number five, I would tell my brother that
you must get an autoresponder.
Now there are two different kinds (broad categories) of autoresponders and
there are three different types. There is a regular autoresponder that almost
everyone has used such as a vacation reply in your email account.
This is what you use when you are going on vacation and write a message and turn on
autoreply which automatically replies to any emails you receive and send your message.
Typically, people write something like “Hey, I’m on vacation. I won’t be
checking my emails until this date.” That is a regular autoresponder.
That’s not the one that you want to get.
What you want is the second kind, which is a smart autoresponder.
It’s the thing that allows you to create a form for capturing people’s
information and allows you to create a big list of people for mass broadcast
emails (sending out emails to all of your subscriber list at once.
It allows you to create an autoresponder sequence, which is a sequence of emails
that will automatically be sent to follow up with people as they sign up.
It’ll allow you to split test. It will allow you to look at how many clicks you’re sending to that
affiliate offer and how many people are opening that email that you’re sending out.
You can often create triggers to special emails.
You can create segmentation within your list.
Within the smart autoresponders’ category, there are three different types.
One is a piece of software that you load and store on your computer, this was really
popular years ago. It is not as popular today, but some people still have it and you
want to make sure you stay clear of it. It is basically a piece of software
you put on a computer and it collects all the information and stores on your computer.
You do not want to have that software, if you use it to send out an email, your ISP or your email
service provider’s going to get upset and probably shut down your whole internet access.
The second kind is a piece of software that you put on your server.
Many people want this.
They choose their own server to cut down on the cost, but after they start sending
emails, they realize there’s going to be a lot more cost than expected.
What they did not know is how to get emails through servers.
They don’t know how to get email delivery.
They don’t really know what they’re doing and plus they don’t know
how to handle complaints if there ever was one.
You could use something like LiquidWeb. There is a plethora of software out there that you can buy
to put on your server, but I would stay clear if you don’t have experience with marketing online, email
marketing specifically, and dealing with ISPs then don’t do this. You will regret it like many others.
The third kind is a shared platform.
Shared platforms are mostly managed by people who know what they are doing. You must
make certain to find an autoresponder that is managed by people that know how to get emails
delivered. Because if you do not, then nothing I am going to teach is even going to work.
The sixth thing that I would tell my brother to do is design a pre-
frame opt-in page, this is a little caveat that nobody ever talks about.
One of the most powerful ways that you could ever get a subscriber is
to eliminate objections while building your list for the purpose of making
money is by pre-framing them before they ever get on your list.
Pre-framing is one of the most valuable secrets in sales and is very useful when
building your list because it allows you to let subscribers know in advance
what is going to happen and what they should make it mean.
I will cover how to pre-frame the subscribers in a second, but first,
there are two ways you can set up your opt-in page.
One, you can use the free software, Microsoft Expression Web, which really is a
WYSIWYG. WYSIWYG is the acronym for What You See Is What You Get.
It is a web editor program where when you are looking at it, it is like using Word,
you could type your text in the program, and it turns everything into code.
Then you are taking code and putting it up on the internet. The code
creates a page that looks like that you typed into the program.
As easy as WYSIWYG is, versus when we hand coded websites, there is something
even better than that. I prefer to use a basically drag and drop system.
The one I use is Leadpages, and simply put, it is a site builder.
This is a tool to help you build your opt-in page with ease.
You design your pages with simple drag and drop functions. Using drag and drop and
allows you to create the site without ever needing coding or programming skills. Plus, it
will save you a lot of time while making it possible for anyone to create an opt-in page.
Now here is the secret, when you are creating the opt-in page, you want to create
your opt-in page to also function as a pre-frame page to an irresistible offer.
So, when you find an irresistible offer, you design your opt-in page around that irresistible offer.
Then you sign up for the affiliate program for an irresistible offer, you will be given swipes.
Swipes are really copy and paste emails that you make promoting their offer pretty
much dummy proof. Basically, it is promotional material that you can use, you
can adapt, you can tweak, you can alter, or you can use the swipes as is.
Great affiliate offers often provide swipes because they want to give
you the firepower to sell their product without even thinking.
When you start creating the opt-in page, use the copy from
irresistible offer’s swipes to write the opt-in pitch.
Then put up the opt-in page on your hosted domain.
Another hidden gem of a secret when you have put up your opt-in page is
to have your new subscribers land on a special thank you page.
The thank you page is the page people see immediately after they
hit subscribe on your opt-in page.
The secret is to have them land on what I like to call a Welcome Mat.
The welcome mat is a special thank you page crafted with forethought saying,
“Welcome, check your email box in a few minutes for______. And while you wait
for your email, check this out.” And what you have them do is click to go to
the irresistible offer that you have just pre-framed on the opt-in pitch.
Don’t stop there!
Then set up an autoresponder sequence to automatically mail that
irresistible offer out to the new subscriber three times.
ll find three different emails in the irresistible offer’s swipe file that was provided to affiliates
and add each email to the autoresponder, so they go out automatically (while you sleep).
I teach my students to time the messages to have the first message go out immediately. The
second message going out one day later, the next message is going out one day after that.
Now by doing this, what you are going to find is you are getting self-funding subscribers.
What I mean by self-funding subscribers is you will generate an email list while simultaneously
offsetting or completely negating the cost of your advertising to get those valuable new subscribers.
In effect, and in fact, this method will let you get paid instantly while building
your list because people will be going to the page, opting in, and landing on
that thank you page and you will immediately be making money.